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I know I keep going on about it, but in my mind the new Sportacus will now definately be American, and if he can sing, that's the end of Matthias Matthiasson, anyway, from Google Translate =
Magnús Scheving hands over LazyTown to TBS
Magnús Scheving has decided to hand over LazyTown tp the owner of LazyTown, the international media group Turner Broadcasting System, when he founded LazyTown 20 years ago and has been CEO since then.
LazyTown's studio will no longer be used in this country. LazyTown will be managed by Turner's office in London, and five permanent employees will disappear.
According to an announcement from LazyTown, Magnús will continue to be in Turner's hands as an advisor and special ambassador of Latabær for the next two to three years at least.
"After I left the costume, my role as an ambassador for a healthy lifestyle across the world has increased and the demand for me as a speaker has also increased, and I will continue to do so," says Magnús Scheving in the announcement.
"Then I also intend to turn to exciting projects that I haven't been able to do because of work for the last 20 years. I am proud and happy that Latibær is in the hands of one of the biggest entertainment companies in the world, Turner, which is part of the Time Warner group. A party that has everything needed to make Latabæ grow and prosper for the foreseeable future. I'm also really excited to see Latabæ at the National Theater and it's a good feeling that new generations can experience Latabæ on stage just like when the adventure began 20 years ago."
Turner bought the company in 2011 and since then two new TV series have been produced. "After the production of the last series, the significant milestone of having over 100 episodes about life in Latabæ was reached, but that is the amount needed to answer the demand of the youngest generation for the foreseeable future," says the announcement.
The announcement can be read in its entirety below:
Magnús takes the biggest leap in the history of LazyTown
For the last 20 years, Magnús Scheving has been the author and CEO of Latabær, but now it's time for the former sports legend to take the biggest leap in the town's history. Magnús's contract is coming to an end and he has decided not to renew it, and therefore hand the ball over to the owner of Latabær, the international media conglomerate Turner Broadcasting System. However, they do not want to let him go right away, and Magnús will therefore remain in Turner's hands as an advisor and special ambassador of Latabær for the next 2-3 years at least.
Since Turner bought the company in 2011, two new TV series about Latabæ have been produced. After the production of the last series, the significant milestone of having over 100 episodes about life in Latabæ was reached - but that is the amount needed to answer the demand of the youngest generation for the foreseeable future. There will be no use for the good studio in this country, which has given the company this great treasure of TV content. Turner's involvement has brought 5 billion in foreign currency into the Icelandic economy, and over 160 jobs have been created every year for these three years.
Turner will premiere the new TV series on its network worldwide this fall. At the same time, they intend to greatly increase investment in theatrical productions and push Latabæ with more force into the online world. The project will be led by Turner's London office, where all of the group's global brands are managed. In connection with this change, five permanent employees of Latabær will disappear. Last October, the filming of the second series ended, and then the majority of the 160 contractors who worked on the production disappeared to other projects, while 40 worked on the post-production and finished their work last April. Iceland will continue to be important to the company, and the biggest project of the year in this country will be Latabær's 20th anniversary show at the Þjóðleichúsin, where close to 70 people will work on the production.
Magnus Scheving: "After I left the costume, my role as an ambassador for a healthy lifestyle around the world has increased, and the demand for me as a speaker has also increased, and I will continue to do so. Then I also intend to turn to exciting projects that I have not been able to do for the last 20 years. I am proud and happy that Latibær is in the hands of one of the biggest entertainment companies in the world, Turner, which is part of the Time Warner group. A party that has everything needed to make Latabæ grow and prosper for the foreseeable future. I'm also really excited to see Latabær in the National Theater and it's a good feeling that new generations can experience Latabær on stage just like when the adventure began 20 years ago.
- - - Updated - - -
And a translation of what Stefan said to someone who said he should change his status to "works for Turner" =
"No, now it goes to the "self-employed" Lazytown at the National Theatre this fall will be my swan's song with Glanni, it is my kveðjuhóf."
:(
I know I keep going on about it, but in my mind the new Sportacus will now definately be American, and if he can sing, that's the end of Matthias Matthiasson, anyway, from Google Translate =
Magnús Scheving hands over LazyTown to TBS
Magnús Scheving has decided to hand over LazyTown tp the owner of LazyTown, the international media group Turner Broadcasting System, when he founded LazyTown 20 years ago and has been CEO since then.
LazyTown's studio will no longer be used in this country. LazyTown will be managed by Turner's office in London, and five permanent employees will disappear.
According to an announcement from LazyTown, Magnús will continue to be in Turner's hands as an advisor and special ambassador of Latabær for the next two to three years at least.
"After I left the costume, my role as an ambassador for a healthy lifestyle across the world has increased and the demand for me as a speaker has also increased, and I will continue to do so," says Magnús Scheving in the announcement.
"Then I also intend to turn to exciting projects that I haven't been able to do because of work for the last 20 years. I am proud and happy that Latibær is in the hands of one of the biggest entertainment companies in the world, Turner, which is part of the Time Warner group. A party that has everything needed to make Latabæ grow and prosper for the foreseeable future. I'm also really excited to see Latabæ at the National Theater and it's a good feeling that new generations can experience Latabæ on stage just like when the adventure began 20 years ago."
Turner bought the company in 2011 and since then two new TV series have been produced. "After the production of the last series, the significant milestone of having over 100 episodes about life in Latabæ was reached, but that is the amount needed to answer the demand of the youngest generation for the foreseeable future," says the announcement.
The announcement can be read in its entirety below:
Magnús takes the biggest leap in the history of LazyTown
For the last 20 years, Magnús Scheving has been the author and CEO of Latabær, but now it's time for the former sports legend to take the biggest leap in the town's history. Magnús's contract is coming to an end and he has decided not to renew it, and therefore hand the ball over to the owner of Latabær, the international media conglomerate Turner Broadcasting System. However, they do not want to let him go right away, and Magnús will therefore remain in Turner's hands as an advisor and special ambassador of Latabær for the next 2-3 years at least.
Since Turner bought the company in 2011, two new TV series about Latabæ have been produced. After the production of the last series, the significant milestone of having over 100 episodes about life in Latabæ was reached - but that is the amount needed to answer the demand of the youngest generation for the foreseeable future. There will be no use for the good studio in this country, which has given the company this great treasure of TV content. Turner's involvement has brought 5 billion in foreign currency into the Icelandic economy, and over 160 jobs have been created every year for these three years.
Turner will premiere the new TV series on its network worldwide this fall. At the same time, they intend to greatly increase investment in theatrical productions and push Latabæ with more force into the online world. The project will be led by Turner's London office, where all of the group's global brands are managed. In connection with this change, five permanent employees of Latabær will disappear. Last October, the filming of the second series ended, and then the majority of the 160 contractors who worked on the production disappeared to other projects, while 40 worked on the post-production and finished their work last April. Iceland will continue to be important to the company, and the biggest project of the year in this country will be Latabær's 20th anniversary show at the Þjóðleichúsin, where close to 70 people will work on the production.
Magnus Scheving: "After I left the costume, my role as an ambassador for a healthy lifestyle around the world has increased, and the demand for me as a speaker has also increased, and I will continue to do so. Then I also intend to turn to exciting projects that I have not been able to do for the last 20 years. I am proud and happy that Latibær is in the hands of one of the biggest entertainment companies in the world, Turner, which is part of the Time Warner group. A party that has everything needed to make Latabæ grow and prosper for the foreseeable future. I'm also really excited to see Latabær in the National Theater and it's a good feeling that new generations can experience Latabær on stage just like when the adventure began 20 years ago.
- - - Updated - - -
And a translation of what Stefan said to someone who said he should change his status to "works for Turner" =
"No, now it goes to the "self-employed" Lazytown at the National Theatre this fall will be my swan's song with Glanni, it is my kveðjuhóf."
:(
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