Magnús: - I have fans of all ages and I don't think it's weird when older people like LazyTown. LazyTown appeals to people for many different reasons: dancing, acrobatics, etc.
Speaking at the Nuremberg International Toy Fair, Alan Fenwick, VP, Turner CN Enterprises, said: “We’re delighted that the investment we made into LazyTown Series 3 has already brought new exciting partnerships on board. This is an iconic brand all around the world - and with today's announcement about Series 4, which is scheduled for transmission in 2014, and an ongoing content pipeline for the brand in development, we’re looking forward to announcing many more new strategic partnerships shortly.”
Turner acquired the owner of LazyTown for US$20 million in late 2011, since when a third 13x30mins season of the kids show has been made.
“LazyTown is a key element in Turner’s strategy to grow its preschool channel brand Cartoonito into a global force,” said chief content officer for EMEA, Michael Carrington. “Series four goes into production very soon in our LazyTown studios in Iceland.”
Magnús: - I have fans of all ages and I don't think it's weird when older people like LazyTown. LazyTown appeals to people for many different reasons: dancing, acrobatics, etc.
Magnús: - I have fans of all ages and I don't think it's weird when older people like LazyTown. LazyTown appeals to people for many different reasons: dancing, acrobatics, etc.
Note