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Trou Aux Biches — After encouraging children to live a health life with his book Go Go Lazy Town, Magnús Scheving in 2004 opted to start a television show called Lazy Town to reach out to a larger audience of children in his native Iceland.
The Lazy Town show emphasizes healthy eating, physical fitness, and positive social values like sharing among kids. It first aired in August of 2004, going on to become a global brand bringing him worldwide fame and money.
Born in 1964 in Iceland, Scheving is an award winning athlete, author and now as the Chief Executive Officer of LazyTown Entertainment the owners of Lazy Town franchise is a multimillion entrepreneur.
After failing to get a person willing to take on the role of Lazy Town main act, Sportacus, Scheving casted himself in that role that has been watched in over 100 countries and translated into numerous languages.
The story of Scheving and his Lazy Town kids show is one from which upcoming television show producers, film makers and television content developers in Africa can relate to for lessons and inspiration.
The television industry in Africa has evolved over the years and in the next two years it will continue to advance further with the coming of digital migration, a new age communication revolution.
The migration of television signal reception from analogue to digital will change the way people view television as it guarantees better picture and sound quality.
While most parts of Africa are preparing for this migration, there is a part of the television industry that is not changing, the content quality and development of local content, this has remained a big challenge....
The Lazy Town show emphasizes healthy eating, physical fitness, and positive social values like sharing among kids. It first aired in August of 2004, going on to become a global brand bringing him worldwide fame and money.
Born in 1964 in Iceland, Scheving is an award winning athlete, author and now as the Chief Executive Officer of LazyTown Entertainment the owners of Lazy Town franchise is a multimillion entrepreneur.
After failing to get a person willing to take on the role of Lazy Town main act, Sportacus, Scheving casted himself in that role that has been watched in over 100 countries and translated into numerous languages.
The story of Scheving and his Lazy Town kids show is one from which upcoming television show producers, film makers and television content developers in Africa can relate to for lessons and inspiration.
The television industry in Africa has evolved over the years and in the next two years it will continue to advance further with the coming of digital migration, a new age communication revolution.
The migration of television signal reception from analogue to digital will change the way people view television as it guarantees better picture and sound quality.
While most parts of Africa are preparing for this migration, there is a part of the television industry that is not changing, the content quality and development of local content, this has remained a big challenge....
http://allafrica.com/stories/2014071...html?viewall=1
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