Didn't want to start a new thread for this, but have you guys seen the Apple Intelligence ads from a couple months ago?
They're all bad, most of them with protagonists who are explicitly lazy and unproductive using Apple Intelligence to, at least on a surface level, make up for their shortcomings. However, this one in particular disturbed me fairly deeply.
I already have a hard time with gifts. I'm somewhat of a minimalist and, as an adult, anything I actually want I can just buy myself. The barrier to getting a new object isn't whether I can afford it, but whether it's worth its spot in my home, so when someone gives me a generic gift I usually just feel bad because except on rare occasions it's going to end up at the thrift store. My favorite gifts are ones that may be cheap or goofy but show that the giver really knows me or put some effort into making it (and I can toss later, but with a smile).
This ad is the opposite of that. She uses Apple Intelligence to essentially manipulate her husband into feeling emotional because he thinks she put this slideshow together for him. Obviously this requires a bit of suspension of disbelief since iPhoto's been making trashy slideshows nobody asked for for years now, but that's not the point. She manipulated her husband emotionally and the ad tells us this is a good thing.
Not only am I a minimalist but I'm also somewhat of a romantic, and the idea that the consumer would want to offload aspects of their relationships and simply "go through the motions" if they could get away with it is existentially horrifying. I feel genuinely bad for the husband. In the world presented in the ad a part of you would always have to wonder if your loved ones actually spent effort on you, or 30 seconds prompting AI to do it. I truly cannot believe that this is a real ad. It's like a cautionary tale with the moral punchline removed.
I guess this does fit pretty well in this thread:
I do take consolation in the fact that the video has 8K likes and 28K dislikes (return youtube dislike firefox extension).
They're all bad, most of them with protagonists who are explicitly lazy and unproductive using Apple Intelligence to, at least on a surface level, make up for their shortcomings. However, this one in particular disturbed me fairly deeply.
I already have a hard time with gifts. I'm somewhat of a minimalist and, as an adult, anything I actually want I can just buy myself. The barrier to getting a new object isn't whether I can afford it, but whether it's worth its spot in my home, so when someone gives me a generic gift I usually just feel bad because except on rare occasions it's going to end up at the thrift store. My favorite gifts are ones that may be cheap or goofy but show that the giver really knows me or put some effort into making it (and I can toss later, but with a smile).
This ad is the opposite of that. She uses Apple Intelligence to essentially manipulate her husband into feeling emotional because he thinks she put this slideshow together for him. Obviously this requires a bit of suspension of disbelief since iPhoto's been making trashy slideshows nobody asked for for years now, but that's not the point. She manipulated her husband emotionally and the ad tells us this is a good thing.
Not only am I a minimalist but I'm also somewhat of a romantic, and the idea that the consumer would want to offload aspects of their relationships and simply "go through the motions" if they could get away with it is existentially horrifying. I feel genuinely bad for the husband. In the world presented in the ad a part of you would always have to wonder if your loved ones actually spent effort on you, or 30 seconds prompting AI to do it. I truly cannot believe that this is a real ad. It's like a cautionary tale with the moral punchline removed.
I guess this does fit pretty well in this thread:
I do take consolation in the fact that the video has 8K likes and 28K dislikes (return youtube dislike firefox extension).

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