Incase you can't quite make out what is this thing, its meant say 20-12. When I first saw it, I thought it was a family of ducks. It apparently took a whole year and 400,000 pounds to create. Heres what some douchebags had to say about it:
London 2012 commitee:
The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
It will become London 2012's visual icon, instantly recognisable amongst all age groups, all around the world. It will establish the character and identity of the London 2012 Games and what the Games will symbolise nationally and internationally.
It will become London 2012's visual icon, instantly recognisable amongst all age groups, all around the world. It will establish the character and identity of the London 2012 Games and what the Games will symbolise nationally and internationally.
"This is the vision at the very heart of our brand," he added. "It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world."
"When people see the new brand, we want them to be inspired to make a positive change in their life," said Prime Minister Tony Blair who was fired after this statement.
"London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games, namely to inspire young people around the world through sport and the Olympic values,"
"London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games, namely to inspire young people around the world through sport and the Olympic values,"
"Lord Coe has described this logo as 'ambitious, interactive and youth-friendly' -- I would describe it as hideous," he said.
"Questions needed be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on Earth do the rejected ones look like."
"We need to know how much money this exercise has cost, because whatever it was, it's been a complete waste of money."
"Questions needed be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on Earth do the rejected ones look like."
"We need to know how much money this exercise has cost, because whatever it was, it's been a complete waste of money."
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