LazyTown will always live on in me

Magnus Scheving sees great opportunities in Turner’s purchase of LazyTown. Finally, the company has access to both television and product distribution. LazyTown was a power plug that was looking for electricity and found an entire power plant in Turner. Magnús says he is satisfied with the direction LazyTown is taking, the brand is gradually becoming able to stand on its own two feet after being closely associated with him. “LazyTown will exist without me and will outlive me.”

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LAUGARDAGUR, May 14, 2011 Interview Stefán Karl Stefánsson [google translation] Most children know the actor Stefán Karl Stefánsson, if not as himself at least as Robbie Rotten. Stephen Karl lives in the United States, plays The Grinch there, has four children and sometimes misses Iceland and working in Latabæ....

Written by Helen Jones
FITNESS, FEB/MAR 2011

Revolutionising kids’ fitness LazyTown is a kid’s entertainment and lifestyle brand with an internationally acclaimed TV show, live theatre shows, music, magazines, DVDs, apparel and merchandise. Not only does that make it one of the major children’s brands of the world, but it has a unique competitive edge in promoting a healthy lifestyle for kids. LazyTown’s mission includes partnering with companies all over the world – a retail alliance with Asda saw a 41% increase in fruit and vegetable sales...

Describtion of the Latibaer Books
Kristjánsdótter, Dagný (18 January 2011). "PART II: Filmic Translations Chapter 9: Sportacus Saves the Day!". In Weldy, Lance. Crossing Textual Boundaries in International Children's Literature. Cambridge Scholars Publishing. p. 137.

Áfram Latibaer!

In the first book, Áfram Latibaer!' (1) (Go LazyTown!), "the athletic elf," a forerunner to Sportacus, comes to LazyTown. The children there are in bad shape due to lack of exercise, computer games, and watching television. They are either overweight or too skinny and are sick in body and soul. The mayor summons the elf because all villages in the country have to hold a sports festival for children, but LazyTown cannot compete in any area, and it is in a crisis. The athletic elf shows the children that they can lead a better and more enjoyable life with nutritious food and lots of exercise and games. He runs about distributing advice and reminder notes, and the children welcome these, echoing the didactic tales of the eighteenth century in which the student declares that he has now understood the error of his ways and thanks the teacher with many fair words for having shown him the proper way....