LazyTown will always live on in me

Magnus Scheving sees great opportunities in Turner’s purchase of LazyTown. Finally, the company has access to both television and product distribution. LazyTown was a power plug that was looking for electricity and found an entire power plant in Turner. Magnús says he is satisfied with the direction LazyTown is taking, the brand is gradually becoming able to stand on its own two feet after being closely associated with him. “LazyTown will exist without me and will outlive me.”

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Unnur takes the stage in the role of Stephanie for the first time on Saturday March 27, 2010, when the LazyTown festival will be held in Laugardalshöll. The festival is not only historic because Unnur will be revealed as Stephanie, but Magnús Scheving has declared that this is the last time he will play Sportacus on a live entertainment show.

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https://articles.lazytown.eu/2010/03...ytown-festival

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Magnús Scheving started LazyTown in 1995 with the aim of encouraging children and their families to live a healthy lifestyle in a fun way. After years of continuous success in Iceland, sales of fruits and vegetables increased by 22 percent, among other things, following the LazyTown Energy Campaign. About four years ago, in 2004, the actual expansion of LazyTown began, and now it is a world-renowned brand that is steadily strengthening its position as the only international brand dedicated to the...

Musician Máni Svavarsson has achieved the great success of having sold 100,000 singles with his song Bing Bang from LazyTown, and the song has thus become a gold record seller on the British charts. The song has just entered the list and ranks in fourth place on the list behind the artists Take That, Booty Luv and Eminem and ahead of Nelly Furtado, Justin Timberlake and Beyonce. Máni says in an interview with Morgunblaðið that he received congratulations from his publishing company last Sunday...

LazyTown’s film world is complex and when the dynamic film fails, Balcells and his colleagues take over. Their role ranges from bringing in the smallest details that are difficult to film to creating full-length videos in 3D. Balcells allows me to look over the shoulder of several employees where really amazing things are happening. “Actually, the technical term ‘technological effects’ does not adequately reflect what we do. If the viewer realizes where technology replaces the film, we have...

Who is the cheerful girl with the pink wig who plays Stephanie in LazyTown and was recently nominated for an Emmy Award? Sigríður Víðis Jónsdóttir visited Julianna Rose Mauriello from the USA, who lived in Iceland for almost a year when the first episodes of LazyTown were being filmed. She has now arrived in Iceland for the next season.

Most of the time, she is referred to as Stephanie, but her real name is Julianna Rose Mauriello and she does not have pink hair, but dark brown....

LazyTown has received market rights. The phenomenon is no longer the brainchild of one visionary, and is well on its way to becoming a powerhouse in international children’s television. Where there are no lazy people in LazyTown Entertainment; Merchandise, a traveling show and a movie are among the things currently on the drawing board. – Helgi Mar Árnason walked around in LazyTown.

The TV programs about the lazy inhabitants of LazyTown, in which the cunning Sportacus manages to avert...

Last spring, Kjartan Már Kjartansson, municipal representative in Reykjanesbær, started working for one of the most interesting entrepreneurial companies in the country of Iceland: LazyTown. For 10 years, Icelanders have followed the development of LazyTown with interest, and today around 130 people work for the company. Kjartan Már talks about the job, the collaboration with Magnús Scheving, the creator of LazyTown, and the company’s future possibilities. In the houses of LazyTown at Miðhraun...

Complaints about the political brainwashing of children in Magnús Scheving’s LazyTown show in the United States appeared on the show’s online forum. A Texas-branded coffee mug in the hands of Robbie Rotten is a very insidious way to inject political messages into the subconscious of American children. The producers of LazyTown are accused of trying to insinuate political propaganda against the President of the United States into the subconscious of children in their programs, which are shown...

“The acceptance of the first book was so pleasing that it encouraged me to write another. The first book has now hit the stages as the play Áfram Latibaer in Loftkastalinn Theater. The story of the town is well adapted for the stage, but when I wrote the stories I saw them more or less as coach for healthy lives” said Magnús Scheving, aerobics master and writer, about the origin of the story of Latabær reaching the stages.

“There is a lot of speed in the updated play, which is...