Running from Reykjanesbær to LazyTown every morning (2004)

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  • Running from Reykjanesbær to LazyTown every morning (2004)

    Last spring, Kjartan Már Kjartansson, municipal representative in Reykjanesbær, started working for one of the most interesting entrepreneurial companies in the country of Iceland: LazyTown. For 10 years, Icelanders have followed the development of LazyTown with interest, and today around 130 people work for the company. Kjartan Már talks about the job, the collaboration with Magnús Scheving, the creator of LazyTown, and the company’s future possibilities. In the houses of LazyTown at Miðhraun 4 in Garðabær, everything is buzzing with life. Creative people in every corner tackling the most extensive TV project that Icelanders have ever worked on.

    "LazyTown is the philosophy is the brainchild of the master athlete and entrepreneur Magnús Scheving. It aims to encourage children to adopt and live a healthy life by creating content that is both entertaining and educational” says Kjartan Már.

    Read more:
    https://articles.lazytown.eu/2004/12...every-morning/

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