LazyTown has received market rights. The phenomenon is no longer the brainchild of one visionary, and is well on its way to becoming a powerhouse in international children’s television. Where there are no lazy people in LazyTown Entertainment; Merchandise, a traveling show and a movie are among the things currently on the drawing board. – Helgi Mar Árnason walked around in LazyTown.
The TV programs about the lazy inhabitants of LazyTown, in which the cunning Sportacus manages to avert them from evil, have now been shown in 46 countries. The aim is to expand that to 78 countries by the end of the year. No children’s television program has been so widely distributed, neither before nor since.
The ice was broken with a contract with the American television station Nickelodeon, where the series has now been shown for over a year with a feigned popularity, it was the fourth most popular show among American children of elementary school age with 4.4 million viewers each week. It can then be argued with good reason that this week LazyTown has won the last big battle when an agreement was concluded with the British national television, the BBC, to show the programs about LazyTown. Those in the business know that the BBC doesn’t accept just anything for shows, the station makes huge demands on quality and message, but it seems that they fell at their knees for Sportacus and the other residents of LazyTown.
Read more:
https://articles.lazytown.eu/2005/09...und-the-corner
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Photographed by Gúndi
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