Magnús Scheving started LazyTown in 1995 with the aim of encouraging children and their families to live a healthy lifestyle in a fun way. After years of continuous success in Iceland, sales of fruits and vegetables increased by 22 percent, among other things, following the LazyTown Energy Campaign. About four years ago, in 2004, the actual expansion of LazyTown began, and now it is a world-renowned brand that is steadily strengthening its position as the only international brand dedicated to the...